Cathay Pacific Partners with Olympic Medalist Siobhan Haughey as Brand Ambassador

Cathay Pacific collaborates with Hong Kong Olympic swimmer Siobhan Haughey, focusing on meticulous attention to detail in their new "Every Move Counts" campaign.

Cathay Pacific has announced a new partnership with Olympic swimmer Siobhan Haughey, making her the face of their latest advertising campaign and their new brand ambassador. This collaboration highlights the shared values between the Hong Kong-based airline and Haughey, encapsulated in the mantra "Every Move Counts."

A Shared Pursuit of Excellence

The campaign showcases Haughey's rigorous training regimen, underscoring her dedication to excellence—a quality Cathay Pacific mirrors in its service and operations. From precise breath control to strenuous weight training, the advertisement captures the essence of perseverance that both Haughey and Cathay embody.

Ronald Lam, CEO of Cathay Group, expressed his enthusiasm about the partnership. "Having Siobhan as our ambassador reinforces our commitment to detail and excellence in all we do. Her journey is a reflection of our ethos, inspiring everyone at Cathay and beyond," Lam stated.

The airline, a staunch supporter of local athletes and the Sports Federation & Olympic Committee of Hong Kong, sees this partnership as an extension of its commitment to the city’s sports community. Cathay has been the title sponsor of the Hong Kong Sports Stars Awards since 2019, further cementing its role in promoting local talent.

Siobhan Haughey on Representing Cathay

Haughey shared her pride in this new role, "Cathay has always been more than an airline to me; it's a part of my most cherished travel memories. Being their brand ambassador is an honor and a meaningful extension of my own experiences with Cathay, both personally and professionally."

The campaign also highlights Cathay’s dedication to customer service. In one poignant scene, a cabin crew member attentively dims the lights for Haughey, ensuring her comfort during the flight. Such attention to detail is what Cathay aims to emphasize through this partnership.

Cathay’s Vision and Customer Commitment

Cathay Pacific continues to strive for excellence in every facet of its operations. With a vision to become one of the world’s greatest service brands, Cathay focuses on providing unparalleled experiences. Their “Move Beyond” brand concept underscores a commitment to not just transport passengers, but to enhance their travel experience by connecting them with meaningful interactions and destinations.

This new campaign with Siobhan Haughey is not just about advertising but is a representation of Cathay's overall dedication to quality, customer care, and an unyielding pursuit of excellence. As Cathay and Haughey move forward together, "Every Move Counts" continues to be a guiding principle, driving them to create exceptional experiences for every traveler.