13 New Signings and 2 Openings Added to the Holiday Inn Brand Family

IHG Hotels & Resorts is one of the most renowned hotel companies in the world. It has signed 13 hotels and opened two more.

This includes a brand debut - Holiday Inn Express & Suites Portugal - and a market debut – Holiday Inn Express Sofia Airport, Bulgaria.

These openings and signings reflect IHG Hotels & Resorts strategic ambitions to expand in the region. This is driven by world-renowned brands that are loved by owners and guests alike. Half of IHG's worldwide openings in 2022 were generated by the Holiday Inn brand, with around a third of all signings.

(Mrs. Willemijn Geels), VP Development Europe, IHG Hotels & Resorts, stated: "We've seen some impressive expansion across Southern Europe in recent years and the growth of our Holiday Inn brand family demonstrates the continuous confidence of owners in our essentials as a powerhouse brand. While we have diversified our brand portfolio to curate the best offering for guests and owners, our essentials brands will continue to drive the bulk of our ambitious growth - as can be seen with this collection of signings and openings. The brand family is also growing at pace globally and provides consistent, reliable, and welcoming stays for business and leisure travellers as they travel with us worldwide."

The Holiday Inn brand family, which includes three brands - Holiday Inn Express, Holiday Inn Express, and Holiday Inn Express & Suites, has seen growth that spans Europe, from the Atlantic Ocean to the Black Sea.

Spain: Holiday Inn Express Bilbao Sestao is a 105-room property that will open in partnership with Cayman Group later this year. Holiday Inn Express Madrid Airport is a 156-room property that will open in partnership to Mr. Carlos Lavin and Alsotel. It offers easy access to Spain’s busiest airport. The final piece of this outstanding trio is Holiday Inn Express Logrono. This 110-key hotel, which will be the 20th Holiday Inn Express in Spain, will open later in the year. As part of the brand’s Next Generation design initiative, the 17-strong* Holiday Inn Express portfolio in Spain will undergo significant transformation.

Portugal: Holiday Inn Express Porto-Boavista (a property with 91 rooms) and Holiday Inn Express Evora (7 ) will both join the brand family with Ace Hospitality Management. The 60-key Holiday Inn Express & Suites portimao, which is expected to open in 2024 will be the first Holiday Inn Express hotel in Portugal. It was developed in partnership with Harland & Poston. Holiday Inn Braga, located north of Porto, will open in 2024. It is a partnership between Soliteight Hotel Projects S.A. and will offer 114 rooms.

France: The Holiday Inn Express Marne–la-Vallee Val d'Europe opened in February, with partners Atalante. It is located just minutes from Disneyland Paris. This 100-room hotel, which was developed by Unibricks and Twin Promotion has a strong emphasis on sustainable solutions. It features solar panels and a water filtering system. The 70-key Holiday Inn Express Caen, located in the heart of Normandy, is only two hours away from Paris. It has been also signed in partnership by CREATIV’HOTELS.

Cyprus: Holiday Inn Express Larnaca, located on the coast of Cyprus is due to open in early 2025. It will be partnered with Sunnyseeker. The hotel features 56 rooms, and a rooftop bar and pool. It is located in the city's centre, just a few steps from Larnaca Marina or Larnaca Airport.

Bulgaria: In partnership with Signa Development, Holiday Inn Express Sofia Airport will join the portfolio in 2025. Holiday Inn Express Bulgaria will make its market debut in Bulgaria with this 152-room property, which is only a short drive from the capital's international Airport.

Serbia: IHG and SMB GRADNJA have partnered to bring the Next Generation in style to northern Serbia. Holiday Inn Express Subotica is a 108-room hotel that will open in 2024. Holiday Inn Express Kragujevac, south of Subotica is also planned to open in 2024. It will be the first international brand within the city.

Georgia: The Deputy Minister of Economy and Sustainable Development of Georgia opened Holiday Inn Express Tbilisi Avlabari earlier this year. This 122-key hotel is located in Tbilisi. Holiday Inn Express Batumi, which is a franchise agreement with Guru Holdings, will open in 2025 to strengthen IHG's presence. The hotel is part of a new residential development and will have 100 rooms. It is located 150m from the beach and only 5 minutes from the city center.

Holiday Inn and Holiday Inn Express represent more than 50% of IHG's European estate with 544* hotels and an additional 73 properties in development. Open Lobby and Next Generation design are being continuously introduced to ensure that the hotels stay at the forefront of technology and are able to continue meeting guests' needs for comfortable, affordable accommodations as well as flexible, convenient workspaces.

 

Source: breakingtravelnews.com