Accor expands to over 500 properties across China

Back in 2021, the company signed successful deals for brands such as Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure and ibis. 520 Accor hotels are currently operational and 350 more are being built in China. Extra projects are expected for this year.

Gary Rosen, Accor’s Greater China CEO, commented:

“Surpassing 500 hotels in Greater China truly is a milestone of which we are extremely proud. This achievement is a result of the powerful connection that Accor’s brands and our dynamic team members have forged over the past 35 years with owners and guests throughout this region,”

“We are really excited about our strong momentum in 2022 and beyond. On average, every five days a new Accor-branded hotel is opened in the region to meet the ever-growing demand for high-quality hospitality experiences. Accor provides one of the most diverse brand portfolios in the world, positioning us well to continue introducing more brands, more hotels, and more experiences for leisure and corporate travelers across Greater China.”

China is anticipated to be the world’s largest economy in the next 10 years and is also set to become the world’s first global tourism destination by the end of 2030. Moreover, the country is as well the world’s first domestic tourism market and, according to analysts, is expected to regain up to 70 percent of pre-pandemic domestic travel levels during 2022.

“China is one of the fastest-growing and most competitive economies in the world for hotel development and Accor is proud to lead this important market.

“Accor’s brand portfolio is a key differentiator for the Group and will be a driving force in our success. Close to 40% of our hotels in China are at the luxury and premium level, while we retain a stronghold in the midscale and economy segments.

“This puts us in an enviable position and combined with our deep local knowledge and the expertise of our regional development and commercial teams, we have a flexible and highly compelling value proposition to offer owners and developers,” declared Agnès Roquefort, Chief Development Officer at Accor.

Iconic properties such as Raffles at Galaxy Macau, Fairmont Xiamen and Sofitel Shanghai North Bund are expected to come to life this year. Swissôtel Beijing will also be back in business after an extensive renovations break.

Moreover, Emblems Collection will open the Guiyang Art Centre Hotel in Guizhou province, MGallery Hotel Collection will inaugurate two hotels in Hong Kong this year - the Silveri Hong Kong and AKI Hong Kong.

Pullman is set to launch Pullman Nanchang Xinlv, Pullman Shenzhen North Station, Pullman Chongqing Beibei and Pullman Wuhan Airport New City, with Pullman Hotels & Resorts brand owning almost fifty operational hotels on the Chinese market.

Novotel continues its economy sector presence in China, with the soon to be launched Novotel Guangzhou Airport, Novotel Chengdu Tianfu Living, Novotel Wuxi Wanshan Lake, Novotel Xi'an Aden and Novotel Qingdao Downtown.

Mercure and ibis are also very well represented across the country.

“Accor was founded on the premise of building innovative brands and boldly expanding them throughout the world.

“As we progress through 2022, all of us at Accor look forward to sharing even more exciting news about our growing portfolio in Greater China and around the world, as we embrace each opportunity with the strength, confidence and adventurous spirit that the Year of the Tiger inspires”, CEO Gary Rosen concluded.

 

 

source: travelpulse.com