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British Airways announces its brand new flight booking app

Airline News

By Michael Bobbin |

British Airways has shown what understanding client tendency is all about yet again; considering that the percentage of people who have opted for online booking via mobile has increased by 290 % over the last two years.

As of this week, the airline has launched its smarphone app which embodies personalizing features meant to make a difference in terms of usability and time efficiency.

The app is free, and it is downloadable on ba.com/apps. It is available in both android and iOS versions.

However, the booking app is not solely designed for booking a certain flight. The software will also make relevant suggestions related to the next step you might enquire in, scoring high in terms of usability.

The app screen will feature a status image which will contain all the relevant info regarding the flight you will be on next, like the stage of journey, seat selection, gate numbers and weather.

The idea behind the British Airways app is simple, the more accessibility, the more comfortable the traveling experience. And considering that you can engage in this software regardless of your day to day whereabouts, it can be a very useful tool.

The new app will also feature certain updates in terms of Mobile Boarding Pass, a service which shows an astonishing increase in popularity, in British Airways case, more thBritish Airways appan 650% more usage in comparison to past years.

“At British Airways, we have a long history of innovating and introducing the latest technology to help our customers.

“This latest app is another way we are making travel easier by delivering the latest and most relevant information to our customers at the tap of a finger.” - Kevin McQuillan, head of ba.com

The featured launch for this app is one of the numerous objectives the airline is keen on investing for the following period among which there are: smarter cabins, new aircrafts, new technology and elegant lounges. All made for the greater good and comfort of the traveler.

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