Enjoy "Feel Sabah, North Borneo," Sabah Tourism’s latest project

The initiative aims to inform potential tourists who value leisurely vacations, unique bird watching opportunities, and ocean conservation.

Put Sabah on your travelling list this year because of all the opportunities and relaxation if offers, especially if you enjoy more the journey rather than just getting through it, as the latest campaign highlights all of the amazing places and activities tourists can enjoy while unwinding in the heart of unspoilt nature.

Beautiful Sabah is located in Borneo and is a place of eternal splendour where travellers may experience the local culture and surroundings in a genuine and unforgettable way. Everyone, from first-time tourists to veteran Sabah specialists, will find something to their liking in the area thanks to its distinctive combination of contemporary and rustic appeal.

Sabah is a hidden gem in Southeast Asia that offers a wide variety of natural attractions, from mountains to blue seas and tropical rainforests just waiting to be explored, to the simple pleasure of relaxing walk along a pristine shoreline.

Guests may explore one of the region's iconic attractions, Mount Kinabalu, the highest summit in Malaysia and Borneo, and select from among more than 300 islands in the region.

Sabah is home to a variety of other amazing natural getaways where you may enjoy being one with nature and stay in magnificent eco-lodges.

Kota Kinabalu is home to the beautiful Tunku Abdul Rahman Park. The area's five islands are perfect for scuba schools and first-time divers. There are a number of diving shops in the area that provide a variety of courses and diving experiences. The marine park is conveniently located 20 minutes by boat from Kota Kinabalu's down-town.

In some areas, a dive guide may assist you find unique sea creatures ready to make your holiday an experience to remember. The region abounds in resort paradises ready to welcome tourists searching for unique places to visit.

To the east, Lankayan, located in the Sulu Sea, is a small island popular with swimmers and divers. Lankayan, home to white sand beaches, lovely casuarina forests, magnificent sunsets, as well as a lovely diving resort, make it just as appealing to non-divers and snorkellers as it is to diving aficionados.

Tun Sakaran Marine Park is also a great option, since it is dwelling to a wide variety of species. The center islands and protected area are really the crater of an extinct volcano that reached heights of 450 meters. The outlying islands, which are lower in elevation, have stunning white sand shores and towering coconut trees.

Registration may be done at the Sabah Parks office in Semporna or via a travel agency before entering the park. Tun Sakaran Marine Park does not have any overnight accommodations, however there are a number of dive shops in nearby Semporna that provide exclusive day trips.

Located in the Sulawesi Sea, Sipadan is a top diving location in the world. The island, which is accessible by water from Semporna, is densely vegetated and bordered by white sand beaches; it was created 600 meters above sea level by corals.

The Indo-Pacific region is home to hundreds of different coral types and more than 3,000 different fish species, making it the world's most diverse underwater environment. Some of them use the basin for mating and nesting. Sipadan's rich marine ecosystem and variety of marine species have made it a popular diving destination among sea lovers.

Moreover, on the 18th-20th of August, the Sabah International Convention Centre in Kota Kinabalu will host the ADEX Sabah Ocean Partnership Summit 2023.

Ocean preservation, training, marine photography, and film-making will all be discussed by knowledgeable speakers. The organizers have included a mermaid contest and a ghost net hunting challenge for some light-hearted competitiveness during the event.

Sabah is also a safe haven for a variety of rare and protected species. One of the world's oldest rainforests may be found here, stretching back 130 million years and providing an oasis for 688 different kinds of birdlife.

Sandakan is a great starting point for a trip down the Kinabatangan River, where you may encounter rare wildlife in their natural habitats.

Across its 560 kilometers, the Kinabatangan River is home to 10 different kinds of monkeys and eight different hornbills. Travellers may as well go birdwatching or visit the numerous high-end, environmentally-conscious jungle eco-lodges.

The Sabah International Convention Centre in Kota Kinabalu will also host the 12th Asian Bird Fair 2023 from October 13-17, which is an ideal time to come.

If you visit any of the amazing natural attractions in Sabah, from scuba diving Meccas to wildlife preserves, you will "Feel Sabah" and leave the island with a deeper understanding of exotic vacations.

Sabah plans to increase its tourist population to 2.5 million by 2023, from its current 2.2 million. The Ministry of Tourism, Culture, and the Environment commissioned STB to develop the "Feel Sabah, North Borneo" campaign, which debuted at ITB Berlin 2023.

The rebranding is a part of Sabah's strategy to become a more prominent tourist destination internationally. Despite decades of marketing to foreign tourists, few people outside of Malaysia are familiar with Sabah or its numerous attractions. STB hopes to expand its tourists base in the United States, Australia, Japan, and India. Sabah's goal is to promote the state's rich culture, stunning landscapes, and friendly locals so that it becomes a top vacation destination.

The new slogan for Sabah, "Feel Sabah, North Borneo," is a great boost for the state's tourism key players.

 

Source: travelandleisureasia.com, sabahtravel.com