Greece Ready For Investment

The growing Spa and Wellness industry in Greece has plenty of potential for profit.

A lack of investment hinders Greece's potential to become a top health and wellness sector. For a long time, Greeks have decried the lack of local investors willing to put money into the country's blossoming medical and wellness tourist industries.

At a recent meeting that was put on by the Greek Health Tourism Council (Elitour), the Greek National Tourism Organization (GNTO) stated that Greece provides a significant potential for global wellness entrepreneurs and investors to make significant financial investments in the country.

The statements that were made during the conference are not attributable to the fact that Greece is an untapped market, but rather to that that investors stand to gain financially and the Greek government will facilitate their endeavours without undue delay or interference.

Prospects for health and wellness tourism infrastructure investment in Greece were discussed in detail. Greece's competitive advantages in terms of its position, shoreline, natural assets, and bioclimate were highlighted. Greece presents an opportunity for investment in this field thanks to the cheap pricing for purchasing or renting properties and the comparatively low cost of human capital.

Elitour promoted Greece for its "unique environment and Mediterranean diet," as well as for its highly skilled physicians and scientific personnel, state-of-the-art medical facilities, premium lodging, extensive catering solutions, and so on.

Asklepieia, a Greek nonprofit promoting health and wellness tourism, has declared that the country's history, climate, coastline, and geographical placement are among Greece's most compelling selling points in the international health and wellness industry. With an estimated 750–800 hot mineral springs inland, and a convenient central European position, the country is a popular tourist destination for people all across the continent. According to Elitour, Greece is home to 48 different spas and health retreats, and another 700 are in the works.

Athens recently hosted a hybrid conference called the Global Wellness Economy Forum, with the theme "From Opportunity to a Successful Development - The Greek Case." The event took place on January 24th.

 

Source: laingbuissonnews.com