Hong Kong launches 'Arts in Hong Kong' campaign

The campaign targets local and foreign visitors, in an attempt to raise interest for the cultural side of Hong Kong. Art events and cultural tours organized here are expected to encourage people to rediscover the cultural authenticity of the city.

HKTB Executive Director Dane Cheng commented:

“In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend.

The Hong Kong Tourism Board has organised an ‘Art Month’ promotion for the past nine years when international events were held in town to generate city-wide art vibes. As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong’s allure as an arts and cultural travel destination.

As the city’s arts scene becomes richer than ever, the HKTB will make ‘Arts in Hong Kong’ a year-round promotional platform to raise awareness of the city’s always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange.”

‘Arts in Hong Kong’ campaign features international events, such as Art Basel Hong Kong, French May and Hong Kong Summer Treats dedicated to local explorations from a cultural view of the destination.

 

Source: businesstraveller.com