IBTM Arabia celebrates ten years of Arabian MICE industry presence
The IBTM Arabia's 2016 ten year anniversary marks an exclusive event for the meetings, incentives, conferences and events industry in the Gulf region
According to an Alpen Capital report, the international association meetings in the Middle East have tripled over the last decade. Likewise, Amadeus reports that the MICE industry is continuously growing in the Middle Eastern region and forecasts that it will further attract events as well as investors.
MICE visitors to Dubai, the hosting city of IBTM Arabia, is expected to grow up to 1.9 million by 2020, bringing a total revenue of $US2.4billion, as the city is well-prepared to host its guests.
Shinu Pillai, Exhibition Manager, IBTM Arabia, Exhibition manager commented:
“Over the past decade IBTM Arabia has transformed into one of the Gulf region’s most exclusive and high-profile shows, providing a unique opportunity for top-level buyers to meet leading industry suppliers from the middle east and around the globe.
When we first opened our doors in 2007, the regional MICE industry outside of Dubai was only in its infancy. IBTM Arabia was the first such event to help establish and build the industry in the Gulf region, and throughout the last decade it has served as a catalyst for expanding and developing the Arabian MICE industry.”
This year's IBTM Arabia anniversary 3-day event will take place at Jumeirah at Etihad Towers in Abu Dhabi, during 9th and 11th of February and it will be supported by Abu Dhabi Tourism and Culture Authority, Abu Dhabi Convention Bureau and Etihad Airways.
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