Markus Binkert to Depart SWISS for CEO Role at SV Group After 19-Year Tenure

Markus Binkert, CFO of SWISS, is set to leave the airline after 19 years for a new challenge as CEO of the SV Group. His tenure saw significant contributions to SWISS's success and financial stability.

Markus Binkert, the long-serving Chief Financial Officer of Swiss International Air Lines (SWISS), is set to leave the airline after an illustrious 19-year career. Announced by SWISS, Binkert will transition to a new leadership role as CEO of the SV Group, a prominent entity in the gastronomy and hotel management sectors, by the end of May. SWISS has commenced the search for Binkert's successor, aiming to ensure a seamless transition.

SWISS CEO Dieter Vranckx praised Binkert's significant contributions to the airline, highlighting his role during both prosperous times and challenging periods, such as the recent pandemic. Binkert's efforts have been pivotal in securing SWISS's financial stability and readiness to face future challenges. His dedication to embodying Swiss values and enhancing the airline's commercial success, especially during his tenure as Chief Commercial Officer, was especially commended.

Binkert's journey with SWISS began in 2005, after a stint in strategic consultancy, starting as Head of Global Key Accounts & Business Sales Switzerland. His influence grew as he took on roles in product, marketing, and distribution, eventually joining the Management Board as CCO in 2013. His tenure saw significant enhancements to the SWISS brand, including updates to aircraft interiors, airport lounges, and inflight services.

In 2016, Binkert expanded his responsibilities within the Lufthansa Group, overseeing Pricing, Revenue Management, and Distribution. He later served as Chief Commercial Officer for Hub Munich and held group-wide marketing responsibilities, reinforcing the bond between SWISS and its parent group.

Returning to SWISS as CFO in March 2020, Binkert managed not only the airline's finances but also its human resources, legal affairs, IT, and Swiss WorldCargo division. His tenure as CFO was marked by his leadership in securing and managing a crucial bridging loan during the COVID-19 pandemic, further demonstrating his commitment to the airline's resilience.