Marriott Announces W Hotels Expansion to Sanya, Hainan

Marriott International partners with Hainan Qianrui Industrial Development to launch W Sanya in 2028, promising luxury hospitality and innovative design in China's tropical paradise.

Marriott International has inked a deal with Hainan Qianrui Industrial Development Co., Ltd., marking a significant step in its expansion within China's luxury hotel sector. The collaboration will introduce the prestigious W Hotels brand to Sanya, a vibrant tourist destination on Hainan Island, known for its stunning landscapes and rich cultural heritage. The anticipated opening of W Sanya in the second quarter of 2028 is set to redefine luxury hospitality in the region.

Gavin Yu, Marriott International's Chief Development Officer for Greater China, expressed excitement over the venture, highlighting the strategic alignment of the 'Brand + Destination' development philosophy. This move aims to cater to the sophisticated needs of the global luxury traveler, placing W Hotels in prime destinations like Sanya to enhance guest experiences.

Sanya, often dubbed the "Hawaii of the East," offers travelers a blend of tropical beauty and cultural depth. Positioned in Sanya Bay, the upcoming W Sanya will be conveniently located near the city's major attractions, including Tianya Haijiao and Dadonghai Beach, and just a short distance from Sanya Phoenix International Airport.

The hotel's design, a visionary project by WATG from Singapore, will feature a contemporary 15-story structure with a sprawling rooftop terrace. Internationally renowned design firm Yabu Pushelberg will oversee the interior design, promising over 260 stylishly appointed guest rooms and suites, with many offering unobstructed ocean views. W Sanya will also boast an array of signature amenities, including an outdoor infinity pool, four unique restaurants and bars, a WET® deck, a FIT® fitness center, and the AWAY® Spa.

The commitment to providing an exceptional dining experience, coupled with comprehensive conference and event facilities, positions W Sanya as a premier destination for both leisure and business travelers. The project not only underscores Marriott International's dedication to expanding its luxury portfolio in Greater China but also represents a pivotal moment for Sanya, promising to introduce a new dimension of luxury and lifestyle hospitality to the island.

Mr. Liu Wenjun, Chairman of Hainan Qianrui Industrial Development Co., Ltd., shared his enthusiasm for the partnership, emphasizing the transformative potential of introducing the iconic W Hotels brand to Sanya. This venture is poised to redefine the luxury hospitality landscape, offering unparalleled experiences to both international visitors and local residents.

The launch of W Sanya will further solidify Marriott International's growing luxury presence in southern China, adding to its impressive portfolio of nearly 70 luxury properties across Greater China, including six in Hainan. This expansion reflects Marriott's ongoing commitment to innovation, luxury, and exceptional service in the hospitality industry.