Recent survey shows that 26.5% of hotels in Greece serve a ‘Greek Breakfast’

Research by the Institute for Tourism Research and Forecasts: more than 26 percent of Greek hotels use local products and recipes for their breakfast menus.

The “Greek Breakfast” program was officially launched back in 2012 and represented an initiative of the Hellenic Chamber of Hotels, targeting the promotion of local products, as well as boost the gastronomic identity and economic growth of the country’s regions.

As for today, according to the Chamber’s president, Alexandros Vassilikos, more than 1.000 Greek hoteliers have already applied the Greek Breakfast idea.

“Right now, the program has 1,250 hotels certified with the Greek Breakfast label. Some 40 local agreements have been signed in Greek destinations that see hoteliers cooperating with local producers,” Vasslikos commented.

ITEP’s president, Konstantina Svinou, added:

“The Greek Breakfast program is the first action, a substantial action, that directly brought together the hotel industry and the primary sector.”

According to ITEP recent data, more than a quarter of hotels in Greece – around 2.500 – currently include Greek local products for breakfast. Moreover, the higher the hotel category, the greater the participation in the program, the survey shows, as local gastronomy and hospitality are considered to be main strategic aspects for future development of the industry.

More than 88 percent of F&B (food and beverages) supplies in Greek hotels was found to be local, with eggs, dairy, oil, wine and honey most popular.

The Greek Breakfast program was named national winner for “Supporting the Internationalization of European SMEs” at the European Enterprise Promotion Awards organized by the European Commission in 2017.

 

Source: news.gtp.gr