Richard Branson’s Virgin Hotels New York City are Now Open

Sir Richard Branson's new luxury lifestyle hotel brand, the newest hotel in New York City's NoMad Neighborhood.

Virgin Hotels New York City opened its doors to guests starting February 2023. The official grand opening will take place in spring 2023. The new addition to Virgin Hotels' collection, located at 1227 Broadway and occupying the entire block between 29th Street & 30th Streets, is the center of NoMad, a vibrant neighborhood that offers a sophisticated yet friendly hospitality experience in one the most exciting cities in the world. This is the sixth Virgin Hotels located in the United States, and the seventh in the brand's portfolio.

With design and architecture spearheaded by MARKZEFF and Stantec, the hotel features 460 Chambers (guest rooms), Suites, and Penthouses; entertainment-anchored spaces including Everdene a 4,000 square foot indoor/outdoor distinct dining and cocktail experiences paired with nightly music and entertainment programming; an outdoor Pool Club exclusive to hotel guests; and more than 19,000 square-feet of meeting and event spaces - all with a picturesque backdrop of the city.

Design

Virgin Hotels hired MARKZEFF, a Brooklyn-based design firm, and Stantec, a community-minded architecture firm to design the hotel. The result is playful and true to New York City, while still maintaining the high standards of luxury hospitality that Virgin Group has set for decades. The design maximizes views in public and private spaces while referencing nearby Madison Square Park. There are some subtle design elements that reference Madison Square Park. Some bolder design components are reminiscent of Virgin brands, such as the red staircase linking the third and fourth floors, as well as other red accents, like the Chamber doors. A collection of over 100 pieces is also featured in the hotel's art collection. The lobby's "Where is Richard?" mural. The lobby's "Where's Richard?" mural is by Nigel Sussman inviting guests to play a Virgin-themed "Where's Waldo" version. The hotel's largest 2D piece, "The Sweat of Disco", by Joeggu Hossmann celebrates the city's history and icons.

Accommodations

Virgin Hotels New York City offers 460 chambers, suites, and penthouses on 39 floors. All Chambers are 277 to 770 square foot and include floor-to ceiling windows that offer views of Manhattan. Some Chambers have unparalleled views of New York's Empire State Building, New Year's Eve Ball Drop, Macy's Thanksgiving Day Parade, and the Empire State Building. Virgin Hotels' distinctive layout of the Chambers includes two distinct spaces. The Dressing Room features a full-sized mirror and a vanity table, as well as a closet for two. It also has a bench and a large shower. This allows guests to relax or dress up. The brand's ergonomic lounge bed, red SMEG(r), mini-fridge with street-priced conveniences, smart TV, a yoga pad, and a work table make the Lounge a convenient place for work and play. Sensor-activated lighting will automatically light up when guests pass, and pet-friendly amenities will be available for beloved pets.

Sir Richard's Flat is a 2,800-square-foot suite that spans the hotel's 35th floor and 36th floors. It offers the ultimate luxury overnight experience. This duplex is the epitome of urban living. It features two bedrooms, including the master, and a stunning walk-in bathroom that includes a rain-head and bench shower, a soaking bathtub, and a vanity. There's also a kitchenette, 24-foot windows that offer panoramic views of the city and curated art. Virgin Hotels' mobile application Lucy allows guests to manage lighting and thermostats in all rooms. They can also request services, stream or browse TV programming and place orders for room services.

Food & Beverage

On the third and fourth floors, there are multiple dining options. Everdene, a sprawling, 4,000-square-foot restaurant and bar, offers a playful and spontaneous scene. It features sweeping views of the city and serves seasonal dishes, shareable plates and specialty cocktails. Everdene is the third floor's cultural hub. Everdene's Bar offers guests a refined food menu, an innovative list of craft cocktails and a stylish setting. It is also home to Virgin's rock-and-roll spirit. The indoor-outdoor space offers music, programming, daybeds, stadium seating, and vantage points for taking in the city views. It is a place where both locals and tourists can meet and share in the unique energy of New York City. There is something for everyone, whether you are looking to attend an art show at the Lounge or take a yoga class outdoors in The Conservatory. The hotel's fourth floor also houses its signature fine dining restaurant, featuring immersive culinary experiences inspired from Latin and Italian cuisines. It will open in the next few months.

Amenities

The fourth floor's Pool Club offers indoor and outdoor spaces and is only available to overnight guests. You can relax on the seasonal deck or in the indoor lounge. The Pool Club offers a relaxing escape from the hustle and bustle of the city. You can take a dip in its heated pool or indulge in cocktails and shared meals against the backdrop the Empire State Building. The hotel also offers a state of the art gym, free Wi-Fi and a business center.

To get a personalized stay and member-only rates, as well as room upgrades and special dining and event deals, guests can sign up to The Know prior to their stay. The benefits continue when The Know members sign-up for Virgin Red, Virgin's rewards club. The Know members who stay at Virgin Hotels New York City from April 30 to June 30, 2023 will receive double points. You can redeem points for exclusive experiences or rewards from Virgin Hotels New York City.

Events

There are many options to arrange social events, weddings, galas, meetings and launch parties, private concerts, private concerts and other gatherings in the hotel's array of spaces. The Sky Lounge, which is located on the 38th floor, features glass walls that are 30 feet tall on three sides and offer spectacular views of Manhattan. It also has an outdoor observation deck. This space is one of New York City’s most sought-after event spaces. The 39th floor also features a private cocktail bar that overlooks Broadway and the Empire State Building. Two meeting rooms, pre-function spaces and boardrooms, a private dining room and The Conservatory are additional spaces available for events and meetings.

Source: hospitalitynet.org