SAS EuroBonus Partners with Tryg Group on Insurance Points

SAS EuroBonus has entered a partnership with the Tryg Group, allowing members across Norway, Denmark, and Sweden to earn loyalty points on selected insurance products, extending the program's relevance beyond travel into everyday purchases.

Under the agreement, EuroBonus members will earn points when buying selected insurance products from Tryg in Denmark and Norway, or from Trygg-Hansa in Sweden. The partnership aims to attract around 40,000 new customers across Scandinavia over the next five years.

"EuroBonus should deliver value in everyday life, not only when people travel. Our partnership with Tryg makes the program more relevant to more members and gives them points on products they already need," said Madeleine Svantesson, Head of EuroBonus Partners at SAS.

"We see significant potential in combining Tryg's reliability with a strong and well-known loyalty program like SAS EuroBonus, and the EuroBonus points create a clear link between insurance and the travel benefits members already use," said Niklas Idén, Head of Private at Trygg-Hansa in Sweden.

The collaboration comes as SAS marks 80 years connecting Scandinavia with the world, while Tryg carries nearly 130 years of company history and has provided insurance protection for almost 300 years.