SAS Mobile App Wins Gold at iF Design Awards

Scandinavian Airlines' redesigned app receives the prestigious iF Design Gold Award, highlighting its innovation and user-centric design, along with previous accolades like the Webby and Red Dot Awards.

Scandinavian Airlines System (SAS) has achieved a remarkable feat in the digital design world by securing the iF Design Gold Award for its newly revamped mobile application. This honor adds to the app's growing list of accolades, which includes the Webby Award and the Red Dot Award, further establishing its status as a beacon of design excellence and innovation.

The SAS mobile app, a critical tool for millions of travelers for over a decade, underwent a significant redesign in late 2022. This enhancement was driven by a commitment to elevate the customer experience. Developed in close collaboration with users, SAS has continuously integrated feedback into the development process, ensuring that the app not only meets but exceeds user expectations.

Pascotto Massimo, Head of Digital Customer Solutions at SAS, expressed enthusiasm over the prestigious recognition, stating, "Receiving not just an iF Design Award but a gold award is a testament to our dedication to customer-centric design and innovation. It affirms our commitment to enhancing user experiences and expanding the digital frontier."

The updated application boasts a suite of improved features designed to streamline the travel process. These include a more intuitive booking system, personalized travel suggestions, real-time flight notifications, and seamless access to boarding passes and travel documents. Additionally, the app features enhanced navigation and a visually appealing interface that aligns with SAS' modern brand identity.

The iF Design Award, presented by the iF International Forum Design GmbH based in Hannover, Germany, is a globally revered design competition that has been recognizing design excellence across various disciplines since 1953. The award is a hallmark of innovation and a prestigious accolade within the design community.

The gold-level recognition for the SAS app was particularly noted for its alignment with the Scandinavian design principles of simplicity and minimalism. The award statement highlighted the app's ability to calm the nerves of travelers in an era transitioning towards electronic-only ticketing and boarding processes. By creating an app that is intuitive, stable, and responsive, SAS has set a new standard for airline mobile applications, offering a reassuring presence for even the most rushed travelers.

As the airline industry continues to evolve, SAS' recognition at the iF Design Awards underscores the importance of innovative and user-friendly digital solutions in enhancing the travel experience.