United Airlines Welcomes Michelle Freyre to Board of Directors

United Airlines Holdings, Inc. announces Michelle Freyre, President of Global Brands at The Estée Lauder Companies, as the newest member of its Board of Directors.

United Airlines Enriches Board of Directors with Michelle Freyre's Appointment

United Airlines Holdings, Inc. (UAL) has officially announced the addition of Michelle Freyre to its Board of Directors, marking a significant move in further strengthening the board's strategic and business acumen. Freyre, who holds the position of President, Global Brands for Clinique and Origins at The Estée Lauder Companies, brings a wealth of experience in guiding renowned brands towards global success.

United's CEO, Scott Kirby, praised Freyre's appointment, highlighting her extensive background in business and product strategy, and her proven ability to innovate and revitalize historic brands. Her skills in balancing tradition with modernity in brand management are expected to bring fresh perspectives to United Airlines' strategic initiatives.

Ted Philip, Chairman of the United Airlines Board of Directors, expressed enthusiasm for Freyre's joining, underscoring her deep understanding of consumer needs and her experience in leading some of the most recognized brands in the corporate sector. Freyre's appointment is anticipated to provide invaluable insights into customer service and brand development strategies for United Airlines.

Freyre shared her excitement about joining United Airlines' Board of Directors, emphasizing her commitment to leveraging her brand-building expertise and global perspectives to enhance the airline's customer experience. She also noted the significance of representing the Latina community in such a prestigious role, reflecting on her dedication to diversity and inclusion.

Throughout her career, Freyre has been instrumental in driving growth and innovation at Clinique and Origins, implementing initiatives that attract new consumer demographics while maintaining the essence of these iconic brands. Her leadership style, characterized by empathy and authenticity, has cultivated an inclusive culture across her teams.

Before her tenure at The Estée Lauder Companies, Freyre spent two decades at Johnson & Johnson in various strategic roles, including President of the U.S. Beauty segment within the J&J Consumer Health Products division. Her early career included positions in brand marketing with Pepsi-Cola Company. A native of Puerto Rico, Freyre is an alumnus of Yale University and holds an MBA from Harvard Business School.

Freyre's appointment follows the addition of Rosalind Brewer to the board earlier this year. United Airlines also expressed gratitude to James Kennedy and Carolyn Corvi for their contributions to the board as they step down from their roles.

United Airlines looks forward to the fresh perspectives and expertise Freyre will bring to the board, aiming to further its vision of becoming the leading airline in the aviation industry.