China outbound MICE tourism market to Europe analysis

“Research and Markets” publishes the “China Outbound Meetings, Incentives, Conferences, Exhibitions Tourism Market to Europe & Forecast” report

Research and Markets, the global leading source providing latest international market research reports and market data on key industries, companies and their latest products, has announced the results on their latest data analysis on the Chinese MICE sector.

On the third edition on China Outbound Tourism, the company's “China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe & Forecast” report analyzes key factors on the China Outbound MICE tourism market in Europe and details particular issues like MICE tourists visits and spendings, as well as the market share of these spendings.

With a rapid expansion of the outbound MICE tourism market in Europe, China still accounts Russia for the highest share. Germany and France follow in the leading countries classification for 2014.

According to the report, Italy and Switzerland are in close competition for the next positions, while the United Kingdom registers last on the list regarding MICE tourists spending in China.