Etihad Guest, First Abu Dhabi Bank and Visa announce new partnership

UAE’s largest bank First Abu Dhabi Bank (FAB), digital payments company Visa and Etihad Guest, Etihad Airways’ loyalty programme, announce launch of new Visa credit card focusing on sustainability and green finance.

The project, powered by ecolytiq, will track sustainable spending and will promote a more responsible spending behaviour among card’s users.

“Sustainability lies at the core of truly inclusive economic growth, and at Visa, we are committed to advancing sustainability within both our business operations and across the payments landscape. With the FAB Etihad Guest Sustainable Visa Credit Card, we are pleased to work together to drive sustainable commerce and climate action, while meeting growing demand from cardholders who care passionately about sustainable consumption and living. Together with Etihad Guest and FAB, we are proud to announce the first partnership globally leveraging Visa Eco Benefits for a sustainability-focused co-branded credit card program that will help guide and encourage sustainable choices”, commented Andrew Torre, Regional President for Central and Eastern Europe, Middle East and Africa at Visa.

Etihad Airways is the first airline to encourage flyers to make more sustainable travel choices in their day to day lives and earn rewards by doing so.

Terry Daly, Eithad Airways’ Executive Director Guest Experience, Brand & Marketing, added:

“We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members by providing more opportunities to reward sustainable lifestyle choices through our partnership with FAB and Visa. The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.
“It’s important for us to extend our own sustainability ambitions to empower our members and guests to contribute in their own way. We know this is a priority and a cause close to the heart of many of our guests and partners. As a corporate citizen, we are privileged to be in a position to help educate consumers to understand their carbon footprint, not just from travel but from their everyday spend. Consequently, we are proud to reward our guests and members for making a conscious decision to reduce their impact on the environment.”

First Abu Dhabi Bank (FAB), one of the signatories of the Abu Dhabi Global Market’s Abu Dhabi Sustainable Finance Declaration, advocates sustainable finance, greener investments and is one of the main funders of both environmental and social projects in the Middle East.

FAB is the first bank in the area committing to a net-zero greenhouse gas emissions policy by the end of 2050, as well as the main partner of the UAE official representatives at the COP26 climate conference.

Futoon Almazrouei, Group Head of Consumer Banking, First Abu Dhabi Bank, declared:

“FAB is proud of its role as an advocate for sustainability in the region and our track record is a testament to our efforts. Our partnership with Etihad on the FAB Etihad Guest Visa Sustainable Card is a natural progression of our journey to date and takes our commitment a step further by encouraging our customers to make more sustainable choices in their everyday life. Last year we became the first bank in the region to commit to net-zero greenhouse gases by 2050, in support of the UAE’s commitment to drive progress. In addition to the steps, we are taking as a Group to achieve this, we are looking to collaborate and partner with our customers as we work together to create a positive outcome for generations to come.”

As a proven active supporter of the eco-friendly behaviour and as part of its vision during the last two years, Etihad was the promoter of many other CO2 reduction projects, through its Greenliner initiative including greener fuels, less contrails, optimised flight corridors and use of electric vehicles.

The launch of Etihad Guest Conscious Choices and the FAB Etihad Guest Sustainable Visa Credit Card follows last year’s Conscious Choices initiative and the Corporate Conscious Choices programme launched in January.

Source: traveldailynews.com