Europcar closes deal with Lawn Tennis Association  

The Lawn Tennis Association has selected Europcar as the official car hire supplier.

Having signed a three-year deal, Europcar will be the official supplier of car hire for the Aegon Championship in London, the Aegon Birmingham Classic, the Aegon Nottingham Opens and the Aegon Eastbourne International.

The LTA, the governing body of tennis in Great Britain, is committed to growing tennis by encouraging more people to play tennis more often.

With the partnership with Europcar, players, coaches and staff will be taken to and from tournaments and events through world-class car hire services.

This latest partnership will provide Europcar with several promotional opportunities and also the chance to offer LTA quality car hire and transport solutions. The new agreement means Europcar will also have deals for five Aegon tennis events along with courstide branding, logo placement and advertising opportunities in programmes and hospitality areas.

"We are excited that Europcar is one of LTA's sponsors. Their reputation for quality customer service is a perfect fit for British Tennis," said James Mercer, the LTA commercial director.

"We look forward to form a close partnership with Europe's largest car rental provider and take advantage of its extraordinary transport services.

"This year-round deal will benefit the organization in many ways and also add valuable support for all of our major events."

Europcar has won the award for World's Leading Transport Solutions Company at the last World Travel Awards.