Highlights from the 17th International Travel Expo Ho Chi Minh City 2023

The curtains have officially fallen on the International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023) with a grand Closing Ceremony held on September 9, 2023.

ITE HCMC 2023 served as an international ambassador for Vietnam, captivating audiences worldwide. A total of 155 journalists from 96 domestic media outlets were on hand to cover the event, generating an impressive tally of 600 news articles. Among these, over 400 were from the domestic press, while foreign coverage accounted for 175 pieces.

Fostering Global and Local Collaborations at ITE HCMC 2023

Over the course of the 3-day extravaganza, ITE HCMC 2023 welcomed a staggering 25,000 attendees and facilitated more than 9,025 B2B business meetings between buyers and exhibitors. The event featured 199 international buyers representing 42 countries and territories, each offering enticing opportunities for Vietnam's burgeoning tourism industry.

The expo proved to be a veritable springboard for international tourism enterprises to diversify their markets and forge partnerships within Vietnam and the broader Mekong region.

Charting a Path to Sustainable Tourism Growth through an Array of Professional Activities

Within the expo's comprehensive framework, 30 engaging programs unfolded, encompassing 14 prominent forums and seminars. These sessions featured participation from numerous delegates, including 29 foreign and 30 domestic speakers, who delved into pressing global concerns such as:

1. A high-profile tourism forum titled "Digital Transformation Propelling Tourism Development," which convened 400 delegates, including government leaders.
2. An insightful conference on the Vietnamese resort industry, exploring its opportunities and challenges.
3. Seminars examining marketing and communication strategies to entice international visitors.
4. A deep dive into the development of Vietnam's halal tourism market, addressing challenges and opportunities for accommodation providers.
5. The 4th ASEAN Regional Media and Public Relations Forum.
6. A series of events spotlighting destination communication.
7. Presentations on tourism offerings from Chile, Korea, Japan, Quang Ninh, and Kien Giang.
8. A seminar exploring therapeutic tourism trends in both the global and Vietnamese contexts.
9. The ASEAN Public Relations Award Ceremony.
10. Discussions on race-cations in Vietnam and the opportunities they present.
11. Workshops examining the development of medical tourism in Vietnam's Ho Chi Minh City.
12. A symposium focused on therapeutic tourism trends in the contemporary world and Vietnam.

During the expo, the ITE HCMC 2023 Tourism Awards Ceremony recognized the contributions of 99 outstanding tourism entities that played a pivotal role in the overall success of the fair. Furthermore, the Organizing Committee organized 11 tours for nearly 300 delegates to explore renowned destinations within Ho Chi Minh City and its neighboring areas.

These remarkable achievements from the 17th ITE HCMC underscore the event's dedication to expanding Vietnam's slice of the international tourism pie and catalyzing nationwide tourism promotion, particularly in Ho Chi Minh City. The expo reaffirmed Ho Chi Minh City's role as a vital trade gateway, connecting Vietnamese tourism enterprises with counterparts from the Mekong region, traditional markets, and burgeoning global markets.

This monumental event was executed under the auspices of the Ministry of Culture, Sports, and Tourism in collaboration with the Ho Chi Minh City People's Committee. The organizing duties were handled by the Ho Chi Minh City Department of Tourism and the Vietnam National Authority of Tourism, with the Ho Chi Minh City Tourism Promotion Center, CIS Vietnam JSC, and Le Bros Company joining forces to bring ITE HCMC 2023 to life.

Source: prnewswire.com