McCluskey appointed as UK PR representative by India Tourism

India Tourism chose travel PR and destination specialists McCluskey International to be its UK representation office

The assignment is due to implement the market destination public relation’s strategy for a two years period, starting December 2015.

McCluskey International hold on the account will take immediate effect, following both trade and consumer press announcements.

The company's goal will be to implement a strategic trade and consumer PR programme to boost India's tourism image and to support attracting more UK visitors to its destinations.

Judy McCluskey, agency principal at McCluskey International declared on the company's behalf:

“We are delighted to be working with India on a retained basis and to be selected as the destination’s first representation agency in the United Kingdom.

“Our experience in representing world-class destinations is well known, and our team already has a good knowledge of and passion for the destination.

“We look forward to working more closely and strategically with the UK travel trade and media in order to achieve India’s core PR objectives, and share how Incredible India really is the ultimate travel destination for the inquisitive and discerning traveler.”