New advertising campaign introduced by Royal Caribbean
Cruise News
"Come Seek" is the name of the iconic multi-million-dollar eight-year Royal Caribbean campaign to be launched this year on October 19
Royal Caribbean International company operates 23 ships across more than 200 dream destinations across the world.
The new "Come Seek” campaign encourages customers to discover new adventure experiences and is designed to attract first time cruisers. "We want to be disruptive, to create some noise," declares Jim Berra, the line's chief marketing officer.
Cruises to Antigua and St. Maarten will follow for adventurers that are interested in taking unforgettable cruise for the first time.
Michael Bayley, president and CEO, Royal Caribbean International commits to inspire the company's guests:
“Our mission is to disrupt and challenge misperceptions and invite the next generation of travelers to experience Royal Caribbean.
“Our guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses.
"With our new campaign, we will show these travelers what our guests already know and love.”
The powerful "Come Seek" marketing campaign includes broadcast, digital and outdoor advertising, national and social media coverage and video footage of the Royal Caribbean's Oasis and Quantum ships to capture the viewers attention and interest. Major TV and internet channels as the ABC, the NBC, YouTube, Amazon, Facebook, Spotify and Hulu will broadcast the Royal Caribbean teasers, for a larger and stronger visual impact to share with the public.
The initial push of the campaign will focus on the Caribbean. Nevertheless, starting the year to come year Europe and Alaska cruises will follow in line for Royal Caribbean to advertise.
Royal Caribbean International company operates 23 ships across more than 200 dream destinations across the world.
The new "Come Seek” campaign encourages customers to discover new adventure experiences and is designed to attract first time cruisers. "We want to be disruptive, to create some noise," declares Jim Berra, the line's chief marketing officer.
Cruises to Antigua and St. Maarten will follow for adventurers that are interested in taking unforgettable cruise for the first time.
Michael Bayley, president and CEO, Royal Caribbean International commits to inspire the company's guests:
“Our mission is to disrupt and challenge misperceptions and invite the next generation of travelers to experience Royal Caribbean.
“Our guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses.
"With our new campaign, we will show these travelers what our guests already know and love.”
The powerful "Come Seek" marketing campaign includes broadcast, digital and outdoor advertising, national and social media coverage and video footage of the Royal Caribbean's Oasis and Quantum ships to capture the viewers attention and interest. Major TV and internet channels as the ABC, the NBC, YouTube, Amazon, Facebook, Spotify and Hulu will broadcast the Royal Caribbean teasers, for a larger and stronger visual impact to share with the public.
The initial push of the campaign will focus on the Caribbean. Nevertheless, starting the year to come year Europe and Alaska cruises will follow in line for Royal Caribbean to advertise.
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