New advertising campaign launched by Eurostar

Eurostar has launched new campaign centered on company's service benefits and impressive fleet features

The visual campaign, created by AKQA agency, features four 40 second videos that transport the viewer into an imaginary journey from London to Paris. The videos were designed to underline the new features of Eurostar trains, as well as exclusive benefits of the passengers.

The campaign is currently promoted in key cities in the UK, France and Belgium, via premium digital sites and outdoor banners across London, Waterloo, Birmingham, Paris, Lille, Nantes and Lyon.

Press publications such as Daily Telegraph, Financial Times and Sport magazine have also committed to support the Eurostar campaign by featuring ads that promote the company's rail services.

Lionel Benbassat, head of marketing and brand at Eurostar, commented: “With the launch of our new trains, we’ve created a campaign that brings to life the on board experience. By playing on each of the new features and overall benefits of the Eurostar service in an engaging video format, we are inviting travellers to explore the new trains.”

Featuring Standard Premier and ultimate on-board entertainment amenities, the new train carriages are set to be a signature of the excellence promoted by the Eurostar brand.