New PR management for Cheapflights in UK

Starting February, White Tiger PR in London will take over consumer and trade PR for Cheapflights for UK territory

The goals of the campaign are linked to promoting the virtual search platform and mobile app and position Cheapflights as a travel sector expert that supports customers in choosing the best deals for their trips.

White Tiger is appointed to implement the PR campaign and fulfill strategical tasks to raise brand awareness, travel and tech solutions aiming to boost the company's future revenues.

The entire campaign will be led by experienced Cass Helstrip, White Tiger PR's general director.

Phil Bloomfield, head of Cheapflights communications, commented on the company's plans:

“We are investing for growth and comms has a key role to play.

“This appointment follows hot on the heels of our biggest ever above the line campaign spearheaded by the ‘flying stuntman’ TV ad, the appointment of a new managing director, a brand refresh, and agency hires in Australia and South Africa.

“We’ve changed and we need travelers to be reminded why this brand should resonate with them.

“It’s White Tiger PR’s role to ensure we achieve the profile we deserve.”

The campaign approaches people between 35 and 55 years of age, targeting individuals that are looking for innovative solutions to their investments.