Beverly Hills now represented in the UK
Travel Business
Beverly Hills Conference & Visitors Bureau has decided to grant their representation rights to Luchford APM for the UK. The deal is effective immediately.
Luchford’s pitch earned them a 12 month contract, their strategy being to position the Beverly Hills brand as a more comprehensive concept, embodying both luxury travel as well as gourmet dining and high-end shopping and accommodation.
“Beverly Hills is synonymous with luxury. Therefore, Luchford APM’s credentials were perfect for the brief to help us drive business and revenue for the renowned hotels, restaurants, attractions and businesses housed within our iconic destination.’’ - Julie Wagner, Beverly Hills Conference & Visitors Bureau CEO
This PR strategy highlights Beverly Hills’ services portfolio while highlighting its uniqueness.
“As an agency we have comprehensive experience of building destinations.
“Drawing from our understanding of luxury travel and lifestyle brands, restaurants and property, we will develop a multi-facetted strategy for Beverly Hills to build on its existing profile.” - Kelly Luchford, founder of the Luchford APM
The collaboration between two professional entities as it is the case here, insures a full boost of PR for the UK sector with all the data specific for this type of endeavor in accordance. This will further translate into a higher affinity rate for Beverly Hills from the British public in general.
Luchford’s pitch earned them a 12 month contract, their strategy being to position the Beverly Hills brand as a more comprehensive concept, embodying both luxury travel as well as gourmet dining and high-end shopping and accommodation.
“Beverly Hills is synonymous with luxury. Therefore, Luchford APM’s credentials were perfect for the brief to help us drive business and revenue for the renowned hotels, restaurants, attractions and businesses housed within our iconic destination.’’ - Julie Wagner, Beverly Hills Conference & Visitors Bureau CEOThis PR strategy highlights Beverly Hills’ services portfolio while highlighting its uniqueness.
“As an agency we have comprehensive experience of building destinations.
“Drawing from our understanding of luxury travel and lifestyle brands, restaurants and property, we will develop a multi-facetted strategy for Beverly Hills to build on its existing profile.” - Kelly Luchford, founder of the Luchford APM
The collaboration between two professional entities as it is the case here, insures a full boost of PR for the UK sector with all the data specific for this type of endeavor in accordance. This will further translate into a higher affinity rate for Beverly Hills from the British public in general.
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