Dieter Vranckx Ascends to Lufthansa Group Executive Board, Remains Integral to SWISS

SWISS CEO Dieter Vranckx is appointed Chief Commercial Officer of the Lufthansa Group and will also serve as Deputy Chairman of the SWISS Board of Directors starting July 1, 2024, marking a significant leadership transition.

In a significant move within the aviation sector, Dieter Vranckx, the CEO of Swiss International Air Lines (SWISS), has been appointed as the Chief Commercial Officer of the Lufthansa Group and will also take on the role of Deputy Chairman of the SWISS Board of Directors, effective from July 1, 2024. This appointment represents a pivotal shift in Vranckx's career, highlighting his considerable contributions to SWISS and his readiness to extend his impact across the broader Lufthansa Group.

Vranckx's new role on the Lufthansa Group Executive Board will encompass responsibilities for "Global Markets and Commercial Steering Hubs," a division that integrates "Customer Experience" and "Group Brand Management," functions previously aligned with the "Brand & Sustainability" division. His transition comes after over three years of leadership at SWISS, where he has been credited with steering the airline through the turbulent times of the COVID pandemic and playing a crucial role in the airline's recovery and stabilization.

Reflecting on his new appointment, Vranckx expressed his enthusiasm for the challenges ahead and his intention to leverage his international experience to benefit the entire Lufthansa Group. Despite his new global responsibilities, Vranckx affirms his strong connection to SWISS, indicating a continued commitment to the airline in his capacity as Deputy Chairman of the Board.

Under Vranckx's leadership, SWISS has not only navigated through the pandemic with resilience but has also taken significant strides in promoting sustainable air travel, reinforcing the airline's position as a leader in the industry. Reto Francioni, Chairman of the SWISS Board of Directors, praised Vranckx for his achievements and leadership, emphasizing the strengthened position of SWISS under his guidance.

Vranckx's career in the airline industry spans over two decades, with significant roles at Swissair, SWISS, and Brussels Airlines within the Lufthansa Group. His extensive experience and leadership have been instrumental in the growth and success of these airlines, preparing him for his upcoming roles within the Lufthansa Group and at SWISS.

As Vranckx prepares to assume his new responsibilities, the search for his successor as SWISS CEO is underway, promising a new chapter for the airline under fresh leadership.