Frontier Airlines Launches UpFront Plus for Enhanced Personal Space

Frontier Airlines introduces UpFront Plus, offering extra legroom, an empty middle seat for added comfort, and other premium benefits starting at $49, available for flights from April 10, 2024.

Frontier Airlines is setting a new standard for travel comfort and personal space with its latest offering, UpFront Plus. This new seating option, available in the aircraft's first two rows, aims to enhance passenger experience by providing additional legroom and guaranteeing an empty middle seat for extra elbow room. Starting at an introductory price of $49 per passenger, per flight segment, UpFront Plus is Frontier's answer to travelers seeking more comfort and space without breaking the bank.

Available for flights departing on or after April 10, 2024, customers can now secure their UpFront Plus seats through the Frontier mobile app or the airline's website, FlyFrontier.com. This special introductory pricing is a limited-time offer, valid for travel between April 10 and April 30, 2024, if booked by March 20, 2024. However, seats are limited, and restrictions apply, emphasizing the need for passengers to act quickly to take advantage of this offer.

Barry Biffle, CEO of Frontier Airlines, emphasized the airline's commitment to providing choices that cater to the diverse needs and preferences of its customers. "Frontier is all about choice and giving consumers the flexibility to customize their travel," Biffle stated. UpFront Plus is designed for those prioritizing personal space and comfort during their flights, aligning with Frontier's mission to offer high-value options to travelers.

UpFront Plus joins three other seating options on Frontier flights—Premium, Preferred, and Standard—each catering to different passenger needs. Besides the extra space, UpFront Plus customers will benefit from being among the first to deplane and receive inflight service, adding to the overall premium experience.

The introduction of UpFront Plus is part of Frontier's broader strategy to enhance business and leisure travel offerings. Following the recent launch of the Biz Travel For Less program, UpFront Plus presents an affordable upgrade for business travelers seeking a more comfortable and spacious flying experience.

Frontier Airlines' initiative underscores the growing trend among airlines to offer tailored travel experiences. With UpFront Plus, Frontier aims to meet the increasing demand for enhanced comfort and space on board, further solidifying its position as an ultra-low-fare carrier that does not compromise on passenger comfort.