Hyatt Reveals All-Inclusive Growth Strategy for Mexico

With the upcoming opening of Secrets Playa Blanca Costa Mujeres, Hyatt will further extend its Inclusive Collection in Mexico and increase its brand presence in the region.

 

The Inclusive Collection, a collection of 10 premium all-inclusive resort companies, will soon welcome a new member: a 509-room property owned by Hyatt Hotels Corporation.

The Secrets Playa Blanca Costa Mujeres resort is planned to develop in a remote area of the Costa Mujeres coastline, some 12 miles north of Cancun, Mexico. Tourists may enjoy countless water sports and activities, thanks to the resort's location on a beautiful white-sand beach just offshore the world's second-largest barrier reef.

Guests, members, consumers, and owners continue to have a strong desire for all-inclusive, high-end vacations in Mexico. Hyatt's group president of worldwide business development and innovation for the Inclusive Collection, Javier Coll, stated that the company was capitalizing on this demand by strategically increasing the number of properties bearing the Inclusive Collection brand in both new and existing locations.

“Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Building on the success of Secrets Maroma Beach Riviera Cancun and Secrets Akumal Riviera Maya, we are pleased to work hand-in-hand with our valued owners to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres”, he added.

When it opens, Secrets Playa Blanca Costa Mujeres will have 509 luxurious rooms with upscale features and services. Suites will include organic, locally sourced furnishings and artwork crafted by local artists to create a warm and inviting environment. The upscale Preferred Club rooms will have amenities including swim-out suites, exclusive access to the Preferred Club Lounge, a private beach club, and a pool with a tropical jungle theme.

There are nine different places to eat at Secrets Playa Blanca Costa Mujeres, including six à la carte gourmet restaurants, a buffet, a café, and a grill, all of which are sure to please even the most discerning gourmet. There are a variety of one-of-a-kind dining opportunities available, such as chef-led kitchen tours, hands-on cooking lessons, tequila and wine tastings, and a French restaurant with the biggest wine list in the area. Gourmet meals, an endless supply of premium liquors at any of the resort's seven bars and lounges and a plethora of activities and shows are all part of the Unlimited-Luxury® package.

In addition to the luxurious accommodations, guests may take use of the resort's world-class facilities, which include a Secrets Spa by Pevonia® and 8,000 square feet of event space. The resort has picturesque settings for wedding ceremonies and receptions, including a seaside canopy, an infinity pool terrace, and more, with enough space for up to 400 people. The resort has four pools, two of which are infinity pools looking out over the Caribbean Sea and also available to all guests.

 

Source: breakingtravelnews.com