JetBlue To Provide Alcohol-Free Beer Onboard

In a first for U.S. airlines, JetBlue has partnered with Athletic Brewing Company to offer non-alcoholic beer on domestic routes.

 

In line with JetBlue's long-standing promise to serve passengers with premium quality, delectable food and drinks that cater for different tastes, Athletic Brewing's non-alcoholic offering 'Upside Dawn' will be available for sale beginning May 2023.

Director of product development Mariya Stoyanova stated that the company is thrilled to be the first significant U.S. carrier to sell non-alcoholic beer as part of the ongoing commitment to provide passengers with a flying experience suited to their requirements and tastes.

JetBlue is excited to be working with Athletic Brewing, a pioneer in the craft beer market, in order to provide its clients a non-alcoholic version of the iconic brew Golden's cooling, harmonious flavour.

The IWSR estimates that by 2022, the market for no- and low-alcohol products will have grown to be worth more than $11 billion. In addition, a research by NCSolutions found that up to a third of American consumers want to reduce their alcohol use in 2023, so JetBlue's new product couldn't be more timely.

 

source: skift.com