Marriott Introduces AI-Powered Vacation Home Search

Homes & Villas by Marriott Bonvoy is pioneering a transformative approach to finding the perfect vacation rental with the introduction of a generative AI-powered search tool. This innovative feature allows travelers to use natural language to describe their dream vacation, and the AI system recommends destinations and home rentals that align with their preferences from over 140,000 properties available on the platform.

This next-generation search functionality is designed to simplify the often-overwhelming process of selecting a vacation property. By entering descriptions such as the desired location, type of home, specific amenities, or even the kind of trip they're planning, users can receive a tailored list of properties and destinations that meet their criteria. For instance, searches can range from specifics like "Best A-frame home in the mountains with a fireplace and stunning view" to more general desires such as wanting to travel to a city center in Europe or finding a pet-friendly accommodation in California.

The AI tool not only suggests relevant properties but also provides additional useful information, including weather conditions and local activities that fit the search criteria, enhancing the overall planning experience. This innovative search capability offers an alternative to traditional keyword-based searches, giving users the flexibility to explore options based on experiences and amenities that matter most to them.

Jennifer Hsieh, Vice President of Homes & Villas by Marriott Bonvoy, highlighted the groundbreaking nature of this AI search tool, emphasizing its role in enabling travelers to discover their next memorable travel adventure without having to specify a destination upfront. This user-centric approach aims to connect travelers with both the experiences they seek and the luxury accommodations that can facilitate these adventures.

Beyond the convenience and personalization offered by the AI search functionality, booking a home through Homes & Villas by Marriott Bonvoy also means travelers can leverage the benefits of the Marriott Bonvoy program. This includes earning access to free stays at hotels worldwide and enjoying unique experiences aligned with their interests. Furthermore, the assurance that each property is thoroughly vetted by Marriott ensures a standard of quality, safety, and reliable hospitality that travelers can trust.

Currently in the testing phase as part of Marriott International's wider technology transformation efforts, the AI search tool is set to become available to all users on the Homes & Villas by Marriott Bonvoy website and mobile platforms in the near future. Developed in partnership with Publicis Sapient, this initiative represents a significant leap forward in personalizing and enhancing the travel booking experience, reinforcing Marriott's commitment to innovation in the travel industry.