TravelClick and Sojern marketing engine sign partnership

TravelClick’s digital media customers now have access to more bookings through Sojern’s marketing optimization data engine

TravelClick is a Cloud based, revenue-generating solutions company that optimizes the digital advertising campaigns of thousands of large and small hotel chains across the globe. The company's media and hospitality industry highly-trained experts approach the best optimization strategy to boost its clients' investments.

Sojern marketing engine partnered with TravelClick’s hoteliers network to maximize the clients' target, influx and investments' management.

Scott Falconer, TravelClick's Media Solutions General Manager stated:

“Our partnership with Sojern is another example of TravelClick’s commitment to providing our Media Solutions customers with access to a world class travel intent network.

“Sojern enhances TravelClick’s robust travel-focused network by leveraging their unique data partnerships to target travelers while they are making purchasing decisions on-line.

“We are confident that our hotel clients around the globe will benefit from access to this new inventory through this highly valuable partnership.”

Kurt Weinsheimer, Vice President of Property Solutions at Sojern added:

“We are excited to be partnering with TravelClick to help hoteliers drive direct on-line bookings, increasing customer control and loyalty.

“Our real-time targeting platform filters through over 350 million traveler profiles and billions of travel intent signals to identify and attract travelers most likely to stay at our clients’ hotels.

“Combining our data-driven performance with TravelClick’s customer base of hotels worldwide will ensure that hoteliers get the most out of their digital advertising budgets.”