Qatar Airways Introduces Revolutionary AI Cabin Crew Sama 2.0 at ITB Berlin

At the forefront of technological innovation in the aviation sector, Qatar Airways has unveiled Sama 2.0, its second-generation virtual cabin crew, at ITB Berlin 2024, capturing the attention of the global travel industry. As the first airline globally to launch an Artificial Intelligence-powered digital human cabin crew, Qatar Airways is setting unprecedented standards in enhancing passenger experiences through technology.

Named 'Sama,' which translates to 'sky' in Arabic, this groundbreaking AI figure is captivating attendees at ITB Berlin, the leading travel and tourism trade show. Sama 2.0, developed in collaboration with UneeQ, a pioneer in AI digital human technology, marks a significant milestone in the digital transformation of air travel, blending conversational AI capabilities with real-time passenger interaction to offer personalized support and information.

Accessible via QVerse, Qatar Airways' digital platform, and the airline's mobile app, Sama 2.0 is designed to assist passengers with a wide array of inquiries, from FAQs about Qatar Airways to destination advice and travel tips. This innovation not only signifies Qatar Airways' dedication to exceptional service and hospitality but also showcases the potential of integrating AI to create more meaningful and personalized customer interactions in the aviation industry.

Babar Rahman, Vice President Marketing at Qatar Airways, highlighted Sama 2.0 as a testament to the airline's innovative spirit and commitment to redefining passenger service through advanced technology. UneeQ CEO Danny Tomsett praised the initiative as a demonstration of the power of AI to enrich customer service with empathy and personalization, aligning perfectly with Qatar Airways' world-renowned service standards.

The launch of Sama 2.0 follows Qatar Airways' continued recognition for its digital innovation efforts, including the World Travel Tech Awards' accolade for the World's Best Airline Website. Additionally, Qatar Airways' introduction of a Generative AI experience for streamlined and personalized travel planning further solidifies its position as a leader in leveraging cutting-edge technology to enhance the travel planning process, offering customers intuitive suggestions for their journeys across its extensive network of over 170 destinations.