TUMI and McLaren Collaboration Celebrates 6 Decades of McLaren

McLaren 60th Anniversary Collection to celebrate six decades since the founding of elite motorsports team and luxury supercar maker McLaren.

The brand's final Spring 2023 campaign featured "Unpack Tomorrow", featuring Lando Norris, a McLaren Formula 1 driver and returning TUMI Crew member.

"As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable," stated TUMI's Creative Director, Victor Sanz. "We are thrilled to have collaborated on this collection with McLaren, utilizing their famous papaya color and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary."

McLaren and TUMI will continue their commemorative collaboration to seamlessly integrate fashion and lifestyle with the newest seasonal pieces. This is done through a combination cutting-edge technology and innovation as well as design excellence.

The collection was created to meet the needs of adventurers, pioneers, and travelers on the move. It includes limited-edition styles in McLaren’s signature papaya colourway. These include the Velocity Backpack and Aero International Expandable 4-Wheel Carry-On. Today, April 13th, the new collection was officially released and can be purchased in TUMI stores around the world and online at TUMI.com.

"Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren," mentioned Goran Ozbolt, Chief Designer of McLaren Automotive. "This edition of luxury travel pieces also celebrates our founder Bruce McLaren's passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies."

Lando's "Unpack Tomorrow" installment, which follows Richarlison de Andrade's and Renee Rapp's, shows the racing star in a short film montage of his travels. It features a McLaren Artura hybrid supercar as well as the ways his TUMI bag's performance matches that of his.

McLaren collection which the brand has relaunched this season, furthering the celebration of McLaren's special anniversary and the ongoing partnership between the international travel and lifestyle and luxury automotive brands.

TUMI will launch the 60th anniversary collection and increase its partnership with McLaren by creating a global content series that features key Grand Prix races. This will include multiple community engagement tactics, influencer talent and exclusive giveaway prizes.

Source: breakingtravelnews.com