“Lost Yet Found” campaign launched in Bermuda

The initiative centres around the island’s cultural habits and was created by the Bermuda Tourism Authority (BTA) in collaboration with Proverb brand agency.

Lost Yet Found new campaign aims at presenting the true natural beauty of the islands, while focusing on the culture, history and lifestyle of its inhabitants.

Daren Bascome, leader of Proverb, commented:

“Our goal for our work with the BTA was to create a brand for Bermuda that captured the abundant character of our small country. As much as it is a travel campaign, we’ve also seen it as a nation-branding exercise.

“Travellers want the real and authentic, so featuring the unique sights, sounds, smells, tastes, and temperaments of the island felt distinctly important. Our campaign centres around the promise of discovery and originality: something for everyone who wants to get lost yet found.”

Lost Yet Found will be displayed on Bermuda Tourism Authority’s website in the attempt to attract more foreign tourists to the island.

Jamari Douglas, Bermuda Tourism Authority’s Vice President of Marketing, PR & Communications, added:

“Lost Yet Found is pure Bermuda. Our agency is led by a Bermudian, our BTA Marketing team is mostly Bermudian, the production was shot by Bermudians, and the video talent is all Bermudian. With the support of our international partners, we worked to create a campaign that is authentic to the Bermuda experience. We want our visitors to enjoy the joy and magic that every Bermudian does — all the things that make us the unique, world-class destination that we are.”

The campaign will also feature across key-locations in New York, Toronto, Miami, Dallas, Vancouver and Atlanta.

 

source: travelpulse.com