Aloft enters the Saudi Arabian market

Starwood will open Aloft Riyadh while re-defining the concept of traditional hotel across the Middle East. Owned by FAS Hotels, Aloft will target the modern traveller, driven by comfort and technology.

Located in the heart of Riyadhh, near all of the city’s cultural and leisure attractions, Aloft Riyadh can accommodate its guests into 281 modern rooms featuring the SPG Keyless innovative entry system. Moreover, guests accommodating here will be able to use the SPG Let’s Chat text messaging service to make requests from the hotel’s staff.

“With a portfolio of more than 100 hotels in dynamic destinations around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020. Saudi Arabia boasts a rapidly growing tech savvy culture, and Aloft resonates in this market with its innovative programming and approach to technology, which appeal to today’s hyper-connected traveller,” declared the global brand leader at Starwood Hotels & Resorts, Mr. Brian McGuiness.

The opening of Aloft Riyadh marks the debut of the brand across Saudi Arabia. Aloft Dhahran is also scheduled for opening by the end of this year.

“We thank Fawaz Al Hokair Group for putting their trust in Starwood to open the first Aloft in Saudi Arabia. Aloft truly brings something new and unique to the hospitality sector in the Kingdom where there is a growing demand for modern, tech-forward hotels at an affordable price,” concluded Michael Wale, president of Starwood Hotels & Resorts, Europe, Africa and Middle East.