New global campaign launched by Tourism Australia

The latest Tourism Australia global ad campaign focuses on the country's aquatic attractions to encourage more international tourists to visit Australia

‘There’s Nothing like Australia’ creative campaign focusing upon the continent’s key competitive advantages was launched in New York with the occasion of Australia Day, in the presence of Julie Bishop, the country's minister for foreign affairs.

The guests could enjoy water-themed images being projected onto the iconic Bank of America Winter Village at Bryant Park. Australian chef Curtis Stone hosted the exclusive event.

Tourism Australia managing director, John O’Sullivan, stated:

“Already 70 per cent of our international visitors enjoy an aquatic or coastal experience as part of their trip to Australia, so this is a campaign we know will resonate strongly across all our key markets.

“While Australia is known for its natural beauty, the world still doesn’t have a full appreciation of the breadth, depth and quality of our aquatic and coastal experiences.

“They’ve always been an important part of our destination story but they’ve never before taken centre stage.”

The campaign that in the next 6 months will target key international markets like the UK, China, Japan, South Korea, Singapore, Indonesia, India, Malaysia and New Zealand will cost Tourism Australia an estimate of A$40 million.