New partnership between Klook and Singapore Tourism Board announced

The regional marketing partnership aims to accelerate travel recovery in Southeast Asia while focusing on key markets in the area.

The travel and leisure e-commerce platform and Singapore Tourism Board (STB) will promote Singapore as an exclusive touristic destination via marketing campaigns across markets in Indonesia, Malaysia, Philippines, Thailand and Vietnam. The deal started in June 2022, following the collaboration agreement closed in 2020.

Marcus Yong, Vice President Marketing at Klook commented about the latest partnership:

“Klook is excited to partner with STB to drive travel interest and invite visitors to experience Singapore’s reimagined offerings. As travel roars back, we want to continue to enable travellers in Southeast Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely placed to help drive demand back to Singapore and lead travel recovery.”

John Gregory Conceicao, STB’s Executive Director for Southeast Asia, replied:

“We have seen strong demand for travel to Singapore from Southeast Asia since we opened our borders to fully-vaccinated travellers without testing or quarantine. Visitors from Southeast Asia accounted for nearly half of all international visitor arrivals in Singapore for the first six months of 2022 and continue to drive Singapore’s tourism recovery efforts.

“STB will continue to work with leading platforms like Klook to tap on new trends as we invite travellers to reimagine what Singapore has to offer.”

Klook has been promoting Singapore as a leading destination as well as supporting local entrepreneurs in Singapore for many years now, by considerably increasing the number of travel related activities and amenities in the area, as bookings from Southeast Asian markets have also almost tripled in the first half of this year.

Moreover, Klook is now a partner of more than 20 in-market Influencers/KOLs committed t create engaging content, travel promotions and deals in order to drive further travel recovery. Visitors can read about the in-market campaigns on the five dedicated landing pages created by Klook, containing valuable travel-related information on available itineraries, experiences, events, accommodation, and promotions in the area.

Travellers can also select from the Klook-exclusive Multi-Passes focusing on Attractions, Wildlife, Playgrounds, Adventure, or Wellness, or choose to immerse themselves into Singapore’s cultural precincts, such as Chinatown, Joo Chiat/Katong, Kampong Gelam and Little India.

Similarly, STB’s international campaign named “SingapoReimagine” promotes travel experiences in Singapore, supporting new wellness and dining concepts, as well as a sustainable tourism.

During the first half of this year, Singapore was a host for 689.000 tourists from Indonesia, Malaysia, Thailand, Vietnam, Philippines, Myanmar, Cambodia, Laos, Brunei and Timor-Leste.

source: traveldailynews.asia