Radisson Hotel Group Expands Presence in Italy with 5 New Hotel Signings

Radisson Hotel Group has significantly expanded its Italian portfolio, signing five new hotels and announcing seven upcoming openings that will add over 1,000 rooms by 2025. This development aligns with the Group’s growth strategy to increase its footprint in key travel markets across Italy. The expansion also aims to introduce new brands and enhance offerings in both major cities and emerging destinations.

 

Italy: A Core Growth Market for Radisson Hotel Group

Italy’s prominence as a travel and business hub makes it a critical market for Radisson. The country attracts millions of visitors annually to cities like Rome, Milan, and Venice, known for their rich cultural heritage and strong demand for luxury accommodations. The Group's expansion strategy focuses not only on established destinations but also on emerging cities like Bergamo and Pisa, broadening its reach to cater to diverse traveler needs.

Over the past six years, Radisson Hotel Group's portfolio in Italy has grown from three to 20 properties. The current phase of expansion aims for 30 hotels signed or under development by 2027. The first of the seven new openings scheduled for 2025 includes high-profile locations like Bergamo, Pisa, Como, Florence, and Rome.

Key Properties and New Openings

Radisson Collection Hotel, San Gottardo Como

Set to open in September 2025, the Radisson Collection Hotel in Como will be a five-star luxury property offering 72 rooms, including suites with lake views. Located in the heart of Como’s historic center, the hotel will feature a rooftop terrace, an upscale restaurant, a gym, and tranquil garden spaces, providing guests with an exceptional leisure experience.

art'otel Rome Piazza Sallustio

Marking the art'otel brand's Italian debut, this property is scheduled to open between late 2024 and early 2025. The hotel will feature 99 contemporary rooms adorned with artwork by Pietro Ruffo, a renowned Italian artist. The art-centric hotel will also offer a restaurant, an art gallery, a fitness center, and event spaces, making it a unique destination for culture enthusiasts.

Radisson Blu Hotel, G.I. Rome

Strategically positioned between Rome's Ostiense and EUR districts, this upper-upscale property will feature 199 rooms and offer extensive amenities, including three restaurants, a gym, a spa, and meeting spaces. The hotel, aimed at both business and leisure travelers, is part of Radisson's plan to strengthen its presence in the Italian capital.

Radisson Blu Hotel, Bergamo

Opening in December 2024, Radisson Blu Hotel in Bergamo will be integrated into the Chorus Life complex, a mixed-use development. The hotel will provide 107 rooms, ranging from standard to suites, and will offer three dining options, a fitness center, and spa facilities. Its location near Milan makes it a strategic addition to the Radisson portfolio.

Radisson Blu Hotel, Florence

Overlooking the San Miniato al Monte hillside, this hotel will introduce an urban resort concept designed for families. The Florence property will feature 329 rooms, including a Presidential Suite, two restaurants, a bar, a 25-meter outdoor pool, and tennis courts. Meeting spaces across 10 rooms make it ideal for conferences and events.

New Brand Introductions and Strategic Focus

Targeting Diverse Travel Needs

Radisson's strategy is not limited to luxury offerings; the Group is also targeting the lifestyle segment with brands like Radisson RED, set to make its Italian debut in Naples. The new Radisson RED Naples will transform a historic building into a vibrant hotel featuring 150 rooms, various dining options, and a rooftop terrace. The hotel’s playful design and amenities cater to modern travelers looking for an unconventional experience.

Radisson Hotel Pisa

Scheduled to open in the second half of 2025, Radisson Hotel Pisa will undergo a soft refurbishment to align with the Group's upscale brand standards. The hotel will provide 128 rooms, two dining venues, meeting spaces, and premium amenities such as a pool, gym, and spa. Its proximity to the famous Leaning Tower of Pisa will appeal to both leisure and business guests.

Comments on the Expansion Strategy

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, emphasized the importance of Italy in the company's growth strategy: "These signings and upcoming openings reflect our commitment to expanding in this dynamic market. We are grateful for the trust our partners have placed in us and are excited to bring new brands and experiences to Italy."

Chema Basterrechea, Global President and Chief Operations Officer, added, "Our aim to grow to 30 hotels by 2027 demonstrates our confidence in Italy's potential. With the highest number of luxury lifestyle hotels under our Radisson Collection brand worldwide, we are well-positioned to deliver exceptional guest experiences across Italy."

Aiming for 30 Hotels by 2027

Radisson Hotel Group’s ambitious plans to expand its portfolio in Italy align with the country’s growing tourism and business travel sector. With 20 hotels currently in operation or under development, the Group's strategy focuses on catering to a variety of travelers by offering a mix of luxury, lifestyle, and upper-upscale accommodations.