Top 5 most popular destinations of 2016

The five most popular destinations in the world in 2016 were cities from different part of the world and the best way to find out which these were is by analyzing the data offered by the search engine Google. The company revealed that the top 5 most searched destinations in 2016 are five famous cities and a less known European capital.

Google has released the world’s top five trending cities according to searches on its platform, and while the statistics only capture US search stats, they definitely reflect global destination trends.

Coming in first place is Reykjavik, not a surprise considering Iceland’s huge surge in popularity over the last few years. As Google reported, the audience most likely to be interested in this destination is formed by 25-34 year old women that are interested in hiking and choose flights from KLM.

Havana, the second destination of the top, is a place where the time seems not to pass so fast and where one can see even today vintage cars and interesting architecture. More, Cuba only recently opened its borders to US tourists and you’ve got yourself an interesting holiday destination that’s definitely worth a Google search. The target that searched for a holiday in Havana is 35-44 years old, movie lover and fan of JetBlue.

Toronto (ranking 3) launched in 2016 a partnership with Air Canada to attract tourists from the eastern part of the United States (most Google searches were from Michigan), and the exchange rate difference between the Canadian dollar and the US has contributed to an increase in the number of tourists. Although the beaches of Mexico City, from Sayulita to Tulum, were always the main attractions for travelers, the city is also apopular due to its history, architecture, and food. 

The last destination of the top is Tokyo. Japan has set an ambitious target of doubling the tourism sector by 2020 by improving infrastructure. Google data shows that people that are most interested in going to Japan are 24-35 years old men who love technology.