Key tourism players from the Caribbean to gather in the Cayman Islands

The two CTO events, Destination Media Briefings and the Business Meetings and Caribbean Aviation Day Event, will take place between September 12 and September 15.

 

Secretary General Walters commented:

“The value of our regional and international media partners and the critical role they play in helping to strengthen the Caribbean tourism brand through the heightened visibility they provide can never be understated.

“As such, CTO is heartened by the response of media and member countries to these Destination Media Briefings, especially as they are occurring in an in-person format. Along with the return to in-person meetings, these are good signs of the return to normalcy.”

Representatives from 15 countries are expected to take part in the Briefings, while discussions will focus on foreign tourist arrival numbers, strategies for the upcoming season, sector developments, future projects and many more.

“Nearly 20 regional and international media entities have confirmed their attendance at the Briefings, a strong indicator of the extensive opportunities which will be available to member countries, in helping to promote their messaging and maximize exposure,” the CTO stated.

The two CTO events are organised in partnership with the Cayman Islands Ministry of Tourism and The International Air Transport Association (IATA).

Cayman Islands Minister of Tourism & Transport, Kenneth Bryan, also recently declared:

“I am immensely proud to be the host of this highly anticipated and prestigious event and I look forward to kicking off the destination briefings by presenting insights from the Cayman Islands marketing initiatives as we, like all of our Caribbean neighbours, focus on rebuilding our respective tourism industries.

“Today’s travellers are seeking more in-depth and authentic cultural experiences than ever before and the destination briefings will also provide a platform to speak about the distinctive and appealing attributes of our three Cayman Islands, and the travel trends that drive visitation.”

In addition, CTO’s Caribbean Tourism Youth Congress will as well take place on September 15, courtesy of Sandals Barbados Resorts & Spa and the Cayman Islands Department of Tourism.

 

Source: caribbeannationalweekly.com