Ryanair Forms Strategic Partnership with On the Beach to Offer Transparent Pricing

Ryanair announces a partnership with On the Beach, enabling direct booking of flights and services at guaranteed low prices, ensuring full price transparency and protection from OTA scams.

 

Europe's leading airline, Ryanair, has unveiled its fourth OTA partnership, this time with premier OTA, On the Beach, marking a significant collaboration that permits On the Beach to integrate Ryanair flights, seats, and bags into their holiday packages at Ryanair's competitive rates. This agreement assures that On the Beach's clientele will not face any additional charges for Ryanair's offerings and will enjoy seamless access to their myRyanair accounts.

Furthermore, the partnership ensures direct communication of Ryanair flight details to customers, including crucial pre-departure information and notifications regarding any flight disruptions. On the Beach commits to displaying only Ryanair's genuine prices without any added fees and to forwarding all necessary customer information directly to Ryanair, simplifying the booking process by eliminating the need for Ryanair's customer verification, which remains a requirement for unauthorised OTA Pirates.

This collaboration is a boon for On the Beach customers, allowing them to leverage Ryanair's affordable fares within their holiday packages, coupled with On the Beach's advantageous payment options, exclusive customer benefits, and ATOL protection, all underpinned by full price transparency.

Ryanair has been a vocal advocate against OTA Pirate practices that can mislead consumers through hidden fees and inaccurate customer information. Through this verified partnership with On the Beach, Ryanair aims to enhance the package holiday experience for consumers, offering them a trustworthy and straightforward booking process.

Dara Brady of Ryanair expressed enthusiasm about the partnership, highlighting its potential to improve the travel experience for On the Beach customers by integrating Ryanair's flights into holiday packages transparently and efficiently.

Shaun Morton, CEO of On the Beach Group plc, echoed this sentiment, recognizing the partnership as a pivotal development that not only benefits consumers by offering great value package holidays but also signifies a mutual commitment to advancing consumer choice and transparency in the travel industry. This agreement also marks the resolution of previous litigation between the two parties, setting the stage for a collaborative and positive relationship moving forward.